By far the most ubiquitous fields of art which affects people everyday is graphic design. This art combined advertising form is essential to many businesses. Drawing upon various disciplines which includes art, architecture, language, philosophy, and science this type of design responds both to personal and public necessities by clearly communicating messages to the consumer. Good quality graphic design is not only a popular art, but also a practical art through the visualization of concepts. Good commercial design isn’t just about making something look pretty. Instead, it is always in the best interests of the client’s needs to create successful visual communication with the market.
Always combining a complex mix of colors, shapes, typefaces, along with words and pictures, numbers and perhaps charts, photographs and even illustrations, the artist orchestrates these elements to create a distinctive, instructive, subversive and most importantly memorable visual result. The best design creates ideas that inspire, inform, or captivate the audience. Every day we are simply overwhelmed with graphic design from the pages of newspapers and magazines, to every advertisement, billboard, and internet page we look at. From corporate reports to business cards, to logos, credit cards, food wrappers, to bus,train, and airport signs, and to even all that junk mail, graphic designers have left their mark. Good design means effective visual communication and therefore a relationship between the design’s message and the audience.
Imaginative graphic artists implement both image-based design and type-based (fonts / words) graphic design web portfolio when designing graphic design to communicate a client’s message to a distinct crowd. Both visuals and text can create quite compelling combinations. By investigating the creative options presented by words via typography and images through photography, illustration, and/or fine art, designers construct and present their client’s message. Before the creative process starts, artists need to work with the client to understand the content and the objective of the message, as well as often working with market researchers and other specialists to acknowledge the nature of the audience. Once a design idea is chosen, the designer may have all skills necessary or may work with a number of other specialists including illustrators, photographers, typesetters, printers, and even web development companies or HTML programmers.
In addition to a vast understanding in fine art, the very best artists in this field need computer software, marketing, and creativity, an extensive body of technical comprehension concerning special printing processes and limitations, paper materials, printing pigments, digital file preparation, quality control, and troubleshooting. It is common to find artists who are adept in many programs with a broad knowledge and forms of design just as it is to find artists who collaborate. Web design plays a important role for many graphic artists, as well as motion graphics such as the titles for TV shows and movies. The phrase “graphic design” is expanding as new technologies are introduced.